Privacybeleid

Laatst bijgewerkt: 10/13/2023

1. Introduction

1.1 Purpose of This Privacy Policy
Welcome to OKX Coach (“we,” “us,” or “our”), a digital learning platform operated by Sharon Moore-Thompson (sole director). We take your privacy seriously and are committed to protecting your personal data when you visit our website, okx.coach (“Website”), or utilize our online courses and related services (“Services”). This Privacy Policy explains how we collect, use, store, and share your personal data, as well as your rights and choices regarding that information. We encourage you to read this document carefully.

1.2 Applicability
This Privacy Policy applies to all personal data collected about you by OKX Coach when you:

  • Visit our Website at okx.coach
  • Enroll in or purchase any of our online courses
  • Use our services, including (but not limited to) Online Marketing & SEO Optimization, Seasonal Campaigns & Continuous Consulting
  • Communicate with us by phone, email, or other methods of contact

By using our Website and Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any portion of this policy, please discontinue your use of our Website and Services immediately.

1.3 Data Controller Information
For the purpose of data protection laws, OKX Coach (through its sole director, Sharon Moore-Thompson) is the “data controller” of the personal data collected through our Website and Services. If you have questions about the collection or use of your personal data, you may contact us:

  • E-mail: [email protected]
  • Phone: (484) 501-6235
  • Adres: Contact us by email for any mailing address requests

2. Information We Collect About You

We may collect personal data about you in a variety of ways. The categories of personal data we collect depend on how you interact with our Website and Services.

2.1 Information You Provide Voluntarily

  • Account and Enrollment Details: When you sign up for our online courses or Services, we may ask for your name, email address, billing address, phone number, and payment method information (though credit/debit card numbers are processed by third-party providers, as discussed below).
  • Communication Data: You may provide personal data when you contact us by phone or email, submit forms on our Website, respond to surveys, or request customer support. This may include your name, email address, phone number, and any other data you choose to share.
  • Content Submissions: If you participate in forums, comment sections, or live sessions, we may collect the content you share, including any personal details you choose to include.

2.2 Information Collected Automatically
When you visit our Website, certain data is collected automatically:

  • Log Files: Our servers automatically record details like your IP address, browser type, operating system, referring URLs, and timestamps of your visits.
  • Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to gather data about your browsing activities on our Website. For instance, cookies can store your login status or preferences to improve your user experience. Please see Section 6 for more details on how we use cookies.
  • Device Information: We collect data about the device you use to access our Website, including the hardware model, mobile network information, and unique device identifiers.

2.3 Information from Third Parties
We may obtain personal data about you from the following third-party sources:

  • Google Analytics & Google Ads: These tools provide us with aggregated insights into how users interact with our Website, including traffic sources, on-site behaviors, and conversion data.
  • Facebook Pixel: This tracking technology helps us measure the effectiveness of our Facebook advertising campaigns and understand how visitors engage with our Website after seeing our ads.
  • Payment Processors (Stripe, PayPal): When you purchase an online course, subscription, or consulting service, our third-party payment processors provide us with information regarding your payment status, payment method, and relevant transaction data. We do not receive or store your full credit or debit card details.

2.4 Children’s Data
We do not knowingly collect personal data from individuals under the age of majority in their respective jurisdictions. If you believe that a minor has provided personal data to us without parental or guardian consent, please contact us, and we will take steps to delete such data.

3. Legal Bases for Processing Your Data

We process your personal data under one or more of the following lawful bases:

3.1 Performance of a Contract
We may process your personal data to perform our contractual obligations, for example, to provide you with the online courses you have purchased or to deliver consulting services you have requested.

3.2 Consent
Where required by law, we obtain your consent to use your personal data for specific purposes, such as when you opt in to receive marketing communications. You may withdraw your consent at any time by contacting us or following the unsubscribe instructions provided in our communications.

3.3 Legitimate Interests
We may rely on our legitimate interests (or those of third parties) to process your personal data, provided these interests are not overridden by your fundamental rights and freedoms. Our legitimate interests include improving our Website and Services, safeguarding our operations, and engaging in direct marketing to existing customers.

3.4 Compliance with Legal Obligations
We may need to process or disclose your personal data to comply with legal obligations, such as tax or accounting requirements, or to respond to law enforcement requests.

4. How We Use Your Information

We use your personal data for various legitimate business purposes, outlined below:

4.1 Provision of Services

  • To process your enrollment in our online courses
  • To register and maintain your user account
  • To enable you to participate in live or recorded educational sessions
  • To communicate with you regarding updates, course material, or changes to Services

4.2 Payment Processing and Order Fulfillment

  • We use third-party payment processors (Stripe, PayPal) to securely handle your payment details.
  • We may store minimal transaction data (e.g., transaction ID, amount, date) for accounting and record-keeping purposes.

4.3 Customer Support

  • To respond to your inquiries and support requests
  • To troubleshoot technical issues and provide user assistance

4.4 Marketing and Advertising

  • To send you promotional content (where you have consented or where we have a legitimate interest) about our latest online courses, new Services, or upcoming events
  • To personalize your experience based on your preferences and past behavior
  • To display relevant advertisements or sponsored content through platforms like Google Ads and Facebook Pixel

4.5 Analytics and Business Development

  • To analyze how users interact with our Website and Services, identify trends, and make informed decisions about product enhancements
  • To measure the effectiveness of advertising campaigns and refine our marketing strategies
  • To create aggregated, anonymized reports and analytics that do not identify individual users

4.6 Security and Fraud Prevention

  • To protect our Website, Services, and business from unauthorized access, malicious activity, or fraudulent transactions
  • To enforce our Terms of Service and other policies

4.7 Legal and Regulatory Compliance

  • To comply with applicable laws, regulations, court orders, or other legal processes
  • To respond to lawful requests from public authorities or law enforcement

5. How We Share and Disclose Your Data

We do not sell or rent your personal data to third parties for their own marketing purposes. However, we may share your data in the following circumstances:

5.1 Service Providers
We employ trusted third-party service providers to help us run our operations, including hosting providers, email delivery vendors, customer support platforms, payment processors, and analytics tools. These providers only receive the data necessary to perform their designated functions and are bound by confidentiality obligations.

5.2 Business Transfers
In the event of a merger, acquisition, asset sale, or bankruptcy, personal data may be transferred as part of the transaction. We will notify you of any such transfer and the choices you may have regarding your personal data.

5.3 Legal Requirements
We may disclose personal data when required by law, court order, or lawful government request. We may also disclose your personal data if we believe it is necessary to prevent harm or financial loss, or to investigate potential or actual illegal activities.

5.4 Affiliates and Partners
We may share your personal data with our affiliates or strategic partners to facilitate co-branded services or joint marketing initiatives, only as permitted by applicable law. Where legally required, we will obtain your consent for such data sharing.

5.5 Consent
We may share your personal data with third parties when you have expressly consented to such disclosure.

6. Cookies and Tracking Technologies

6.1 Overview of Cookies
Cookies are small text files stored on your device by websites you visit. We use cookies and similar technologies (such as web beacons and pixels) to provide essential features, analyze user behavior, remember your preferences, and improve overall performance.

6.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the Website to function properly (e.g., session management, security).
  • Analytics Cookies: Enable us to track user engagement and analyze website traffic, helping us improve the design and functionality of our Website.
  • Advertising Cookies: Used to deliver relevant advertisements and measure the performance of ad campaigns.

6.3 Third-Party Tracking

  • Google Analytics: We use Google Analytics to collect information about how you interact with our Website, such as the pages you visit and the time you spend on each page. This data is aggregated and does not typically identify individual users. However, Google may combine it with other data they hold about you. To learn more about Google’s privacy practices, visit: https://policies.google.com/privacy. You can opt out via the Google Analytics opt-out browser add-on.
  • Google-advertenties: We leverage Google Ads to display online advertisements for our Services. Google Ads uses cookies to show you ads based on your prior visits to our Website and other sites on the Internet.
  • Facebook Pixel: The Facebook Pixel allows us to measure the effectiveness of Facebook advertising by understanding the actions users take on our Website after viewing our Facebook ads.

6.4 Managing Cookies
Most browsers allow you to refuse or delete cookies through the browser settings. However, disabling cookies may limit certain functionalities of our Website. For more detailed guidance, consult your browser’s help resources.

7. Payment Processing

7.1 Stripe and PayPal
We partner with Stripe and PayPal to facilitate secure payment processing for our Services and online course purchases. When you make a payment, these providers handle your credit/debit card details or bank account information. We do not store or process your full payment details on our servers.

7.2 Data Collected by Payment Providers
Payment providers may collect and process your data (e.g., cardholder name, card number, billing address) in accordance with their own privacy policies. We encourage you to review Stripe’s and PayPal’s privacy notices for information on their data practices:

7.3 Fraud Prevention and Legal Compliance
We may receive limited data from Stripe or PayPal (e.g., transaction ID, payment status) to fulfill orders, issue refunds, or comply with legal requirements such as tax reporting and record-keeping.

8. WooCommerce and Online Store

8.1 WooCommerce Platform
Our online courses and Services are offered via a WooCommerce-based store. WooCommerce processes certain data to manage items in your cart, track orders, and maintain your account. This data includes your name, shipping address (if physical goods or materials are ever offered), email address, and payment status.

8.2 Plug-ins and Extensions
Our WooCommerce store may use add-on plug-ins for functionalities such as email marketing, membership handling, or shipping calculations. These plug-ins may have their own data collection practices, which we endeavor to communicate transparently to you.

8.3 Data Retention
We maintain records of your orders, payments, and account information for as long as needed for legitimate business or legal purposes, such as accounting and anti-fraud measures.

9. Data Retention

9.1 Retention Period
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including compliance with legal, accounting, or reporting obligations, or as otherwise required or permitted by law.

9.2 Determining Retention Duration
When deciding on how long to keep your personal data, we consider factors such as the nature and sensitivity of the data, the risk of unauthorized use or disclosure, the purposes for which we process your data, and any legal requirements.

9.3 Data Deletion
Where we no longer have a lawful basis or legitimate business need to process your personal data, we will either delete, anonymize, or securely store your personal data and isolate it from further processing until deletion is possible.

10. International Data Transfers

10.1 General Policy
OKX Coach is based in the United States. Your personal data may be transferred to and processed in countries outside of your jurisdiction. These countries may have data protection laws that are different from the laws of your country, and, in some cases, may not be as protective.

10.2 EU-U.S. Considerations
If you reside in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, we will implement appropriate safeguards to protect your personal data when it is transferred internationally, such as relying on Standard Contractual Clauses or other lawful mechanisms.

10.3 Additional Protections
We maintain strict policies and agreements with our service providers to ensure your personal data remains protected in accordance with applicable data protection regulations.

11. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal data. We will honor requests to exercise these rights in accordance with applicable laws.

11.1 Access, Correction, and Portability

  • You have the right to request access to personal data we hold about you.
  • You may also request that we correct or update incorrect or outdated personal data.
  • Where legally required, you may request a copy of your personal data in a structured, commonly used, and machine-readable format.

11.2 Deletion and Restriction

  • You may ask us to erase your personal data when it is no longer needed or if processing it is unlawful.
  • You can also request that we restrict the processing of your data in certain circumstances (e.g., if you dispute its accuracy).

11.3 Objection to Processing
If you object to our reliance on legitimate interests for processing your personal data, we will consider your request and cease processing unless we can demonstrate compelling lawful grounds.

11.4 Withdrawal of Consent
If we are processing your personal data based on consent, you have the right to withdraw that consent at any time. However, withdrawing consent will not affect the lawfulness of any processing conducted prior to the withdrawal.

11.5 Opting Out of Marketing
You can opt out of receiving promotional emails at any time by clicking the “unsubscribe” link in those emails or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages regarding our Services.

11.6 Exercise of Rights
To exercise any of the aforementioned rights, please contact us at [email protected]. We will respond to your request in accordance with applicable law.

12. Data Security

12.1 Security Measures
We employ administrative, technical, and physical safeguards designed to protect the personal data we collect against unauthorized access, use, alteration, or destruction. Examples of these measures include:

  • Secure Sockets Layer (SSL) encryption for data in transit
  • Firewalls, anti-malware, and intrusion detection systems
  • Strict access controls and authentication protocols
  • Regular security assessments and vulnerability testing

12.2 No Absolute Guarantee
While we strive to protect your personal data, no data transmission or storage system can be guaranteed to be fully secure. We urge you to take your own precautions, such as using strong passwords and not sharing account details with others.

13. Children’s Privacy

13.1 Not Intended for Minors
Our Website and Services are not directed at individuals under the age of majority in their respective jurisdictions (e.g., under 18 in many countries). We do not knowingly collect or solicit personal data from minors.

13.2 Parental Guidance
If you believe that a minor in your care has provided us with personal data, please contact us at [email protected]. We will promptly investigate and take steps to delete or anonymize such data if appropriate.

14. Third-Party Links and Services

14.1 Outbound Links
Our Website may contain links to external sites operated by third parties. This Privacy Policy does not apply to any personal data collected by third-party websites or services. We are not responsible for the content or privacy practices of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

14.2 Third-Party Integrations
We integrate with certain third-party services (e.g., Google Analytics, Google Ads, Facebook Pixel, Stripe, PayPal) for analytics, advertising, and payment processing. Data handled by these third-party services are subject to their respective privacy practices, and we are not responsible for their privacy policies. Please review their terms for more information.

15. California Residents (CCPA)

15.1 Scope
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) regarding your personal data.

15.2 CCPA Rights

  • Right to Know: You may request details about the personal data we have collected about you and how it was used or shared.
  • Right to Delete: You may request that we delete your personal data, subject to certain limitations.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

15.3 Submitting a Request
To exercise your CCPA rights, please contact us at [email protected]. You will need to provide sufficient information to verify your identity (e.g., your name, email address, and a description of your relationship with us).

16. Additional International Disclosures

In addition to the policies described above, we provide the following jurisdiction-specific details to ensure compliance with various international data protection regulations. If you reside or access our Website and Services from Europe, Australia, Japan, Brazil, or New Zealand, the following provisions apply to you in addition to the rest of this Privacy Policy.

16.1 Europe (EU/EEA, UK, Switzerland)

  • GDPR Compliance: We adhere to the General Data Protection Regulation (GDPR) for the EU/EEA, UK data protection laws, and Swiss Federal Act on Data Protection. Where we transfer your personal data outside the EEA, UK, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses.
  • EU/EEA, UK, and Swiss User Rights: In addition to the rights outlined in Section 11, EU/EEA, UK, and Swiss users have the right to lodge a complaint with the relevant data protection authority if they believe our processing of their personal data violates applicable law. For instance, users in the EU/EEA can contact their local supervisory authority.

16.2 Australia

  • Australian Privacy Principles: We comply with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs). We process personal data in a fair and transparent manner, and we take steps to ensure the security of your data in accordance with Australian requirements.
  • Access and Correction: You have the right to request access to and correction of personal data we hold about you. If you are unsatisfied with our response to a privacy request, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

16.3 Japan

  • Act on the Protection of Personal Information (APPI): We adhere to APPI guidelines and take necessary measures to protect personal data when transferring it outside Japan. We obtain your consent where required and maintain safeguards to prevent data leakage, loss, or damage.
  • Requests for Disclosure, Correction, and Deletion: Japanese residents may request disclosure or correction of their personal data as set forth in APPI. Please direct such requests to [email protected], and we will respond in accordance with APPI.

16.4 Brazil

  • Lei Geral de Proteção de Dados (LGPD): We comply with the Brazilian General Data Protection Law (LGPD) when processing the personal data of users in Brazil. We collect and process data only as necessary to deliver our Services or to fulfill legal obligations, ensuring transparency, security, and respect for users’ privacy rights.
  • Brazilian User Rights: Users in Brazil may request confirmation of data processing, data portability, anonymization, or deletion of unnecessary data, among other rights under LGPD. We will respond to such requests within a reasonable time frame, as required by law.

16.5 New Zealand

  • Privacy Act 2020: We follow the Information Privacy Principles set out in New Zealand’s Privacy Act 2020. These principles guide our collection, use, disclosure, and storage of personal data.
  • Access and Correction: If you are in New Zealand, you have the right to access and correct any personal data we hold about you. To submit a request, email [email protected]. If you are not satisfied with our handling of your request, you may contact the Office of the Privacy Commissioner in New Zealand.

16.6 Redress and Complaint Mechanisms
If you have any questions or concerns regarding our compliance with these region-specific laws, or if you wish to exercise your additional rights, please contact us at [email protected]. We will make every effort to address and resolve your concerns promptly.

17. Updates to This Privacy Policy

17.1 Changes and Revisions
We reserve the right to modify or update this Privacy Policy at any time. When we make material changes, we will notify you by updating the “Last Updated” date at the top of this document and, where appropriate, provide additional notice (e.g., a banner on our Website or an email notification).

17.2 Your Continued Use
Your continued use of our Website or Services after any modifications to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the changes, you should discontinue use of our Website and Services immediately.

18. Contact Us

18.1 General Inquiries
If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us:

18.2 Mailing Address
For mailing address requests or other written correspondence, please email [email protected], and we will provide you with our current address.

19. Acceptance

By accessing our Website, enrolling in our online courses, or utilizing our Services, you signify that you have read and understood this Privacy Policy. It is your responsibility to review this Privacy Policy periodically and remain informed of any updates.

Thank you for entrusting OKX Coach with your personal data. We remain dedicated to safeguarding your privacy and maintaining the security of your information as we help you navigate the world of online marketing, SEO optimization, and beyond.